Speakers with global qualifications
Executive MBA diploma
At the end of training participants receive an Executive MBA diploma from the Swiss international school of business SISB. (Swiss international School of Business)
Executive MBA diploma

YASSA|

AN EDUCATIONAL PROGRAM FOR ENTREPRENEURS AND MANAGERS

Education
Speakers with global qualifications
Professional experience
International networking
International networking
Singapore
UAE
USA
Switzerland

YASSA – online platform for entrepreneurs and managers

Why YASSA?

Historically, Yasa is a code of laws established by Genghis Khan.
Genghis Khan is the founder of the largest continental empire in human history.

Our goal is to help entrepreneurs and managers become "Genghis Khans" in their niches and fields of activity using the platform's tools.
In this context, "Genghis Khan" is a metaphor for scale, strength, and resilience.

We created YASSA to assist participants in building dizzying careers and companies that pass down through generations.

Who is Yassa created for?

Founder of the online platform YASSA

For over 10 years, she has been advancing business education in Kazakhstan, holding positions such as:
  • Managing Partner of the Kazakh-American University
  • Managing Director of Astana HUB
  • Director of the Business School, M.S. Narikbayev Kazakh University
  • Director of Geneva Business School Kazakhstan
  • Executive Director of the Association of Urbanists of Kazakhstan Q-88
Recipient of the state award 'Eren engіbеgі ushіn' for outstanding contributions to the country

She holds a master's degree in finance from Geneva Business School and is pursuing a doctoral degree in business administration and management.

WHAT SKILLS WILL YOU ENHANCE WITH YASSA

Making managerial decisions based on data
Creating an effective strategy
Crisis management skills
Building business processes
Recruiting and developing a championship team
Attracting investments and government support
Finding scaling levers
Effective marketing system
Implementation and analysis of financial reports
Business automation
Financial health of the company
Launching a new business
Building an efficient sales department
Evaluating investment projects
Digitizing the business
Developing leadership qualities
Burnout prevention
Making managerial decisions based on data
Creating an effective strategy
Crisis management skills
Building business processes
Recruiting and developing a championship team
Attracting investments and government support
Finding scaling levers
Effective marketing system
Implementation and analysis of financial reports
Business automation
Financial health of the company
Launching a new business
Building an efficient sales department
Evaluating investment projects
Digitizing the business
Developing leadership qualities
Burnout prevention
Making managerial decisions based on data
Creating an effective strategy
Crisis management skills
Building business processes
Recruiting and developing a championship team
Attracting investments and government support
Finding scaling levers
Effective marketing system
Implementation and analysis of financial reports
Business automation
Financial health of the company
Launching a new business
Building an efficient sales department
Evaluating investment projects
Digitizing the business
Developing leadership qualities
Burnout prevention
Making managerial decisions based on data
Creating an effective strategy
Crisis management skills
Building business processes
Recruiting and developing a championship team
Attracting investments and government support
Finding scaling levers
Effective marketing system
Implementation and analysis of financial reports
Business automation
Financial health of the company
Launching a new business
Building an efficient sales department
Evaluating investment projects
Digitizing the business
Developing leadership qualities
Burnout prevention

Platform Programs

Business Launch
Speaker: Asel Narymbetova

Course goal: Developing business planning skills for entrepreneurs/managers, building effective business models to minimize risks when creating new projects.


Niche selection and testing. Business planning. Building a business model.
Speaker: Asel Narymbetova

Course goal: Conveying a step-by-step algorithm and a set of tools for creating innovative products and services, oriented towards solving potential customer problems. Minimizing risks and accelerating desired results when launching new products.


Design Thinking

Operational Efficiency

Financial
Management
Speaker: Asem Zhakipova

Course goal: Conveying the basics of financial management to business owners/managers to increase economic stability and efficiency of the company's financial activities.


Digitization.
AI in Business.
Course goal: Mastering key digital technologies for creating and optimizing processes within the company's digital transformation. Studying the best practices of leaders in the digital economy. Practically implementing acquired knowledge in the organization's activities.


Sales
Course goal: Formulating an effective sales system in the company. Creating and managing the sales department. Digitization and automation.


Marketing
Speaker: Aziza Saburova

Course goal: Formulating an effective marketing system in the company at both strategic and operational levels.


HR Management
Speaker: Arman Shokparov

Course goal: Formulating an effective system for hiring, adapting, controlling, and developing teams within the company.


Agile Project Management
Speaker: Daulet Beymurzinov

Course goal: Formulating an effective approach to managing the company and individual projects in the face of growing uncertainty in the external and internal environment.


Process
Management
Speaker: Nurgisa Seilov

Course goal: Formulating practical skills for modeling, optimizing, and controlling business processes for business owners/managers. Helping involve staff in efforts to enhance the efficiency of the company's business processes.


Strategic Management
Speaker: Alina Abdrakhmanova

Course goal: Forming a systematic view for business owners/managers to set and solve strategic and tactical tasks of the company. Conveying scientifically justified, modern tools, and methods of strategic management.


Investment Attraction
Speaker: Asel Djunusova

Course goal: Conveying necessary tools, legal nuances, features of business planning, and the process of presenting ideas for attracting government support up to 400 million tenge and private investments.


Strategy and Business Scaling

Innovation within the Organization
Course goal: Searching for sources of innovative potential in the company and ensuring consistently high results from project to project.


LEARN MORE
Change Management
Course goal: Developing skills for organizing team work, critical analysis of problem situations, and creating and implementing development strategies, etc., in conditions of internal and external changes for business owners/managers.


LEARN MORE
Speakers: Aizhan Khamitova, Zhanar Bekbasova

Course goal: Building strategic communications between the company and government authorities. Modern methods, strategies, and quality standards.


GR and Building Strategic Communications

Leadership and Personal Effectiveness

Personal Brand
Speaker: Gleb Ponomarev

Course goal: Creating a system for the development and strengthening of the owner/manager's personal brand to improve the economic indicators of the company.


Personal Financial Management
Speaker: Asem Zhakipova

Course goal: Forming a system of analysis, preservation, and multiplication of the owner/manager's personal financial status.


Nonverbal Communications
Speaker: Leila Asylbekova

Course goal: Forming skills in using nonverbal communication tools, considering their indirect impact on increasing the efficiency of business processes.


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Negotiation and Conflict Resolution
Speaker: Leila Asylbekova

Course goal: Improving the efficiency of the owner/manager in negotiations and conflict situations to solve strategic and tactical tasks of the company.


Oratory Art
Course goal: Crafting eloquent and articulate speech for the owner, with indirect influence on brand strengthening and improvement of company results.


Speaker: Leila Asylbekova

Course goal: Developing skills in business communication, correspondence, behavior, acquaintance with the business culture of other countries, to strengthen the company's brand and increase the effectiveness of business processes.


Business Etiquette
LEARN MORE
Speaker: Zarina Shteer

Course goal: Conveying tools to the owner/manager to maintain stable emotional states, adapt to high stress levels, and maintain high performance in conditions of increased uncertainty in the business environment.


Burnout Prevention

Speakers

Education
Cambridge, Geneva Business School

Experience
General Electric, PWC (London, Hong Kong, Kazakhstan)
Practicing financier, over 17 years of experience
Arman Shokparov
Closed over 300 key positions in Kazakhstan, the UK, Finland, Hungary, Ivory Coast, Georgia, Belarus.
Former Executive Director at WE Partners, an alliance of Korn Ferry and Pedersen & Partners in Kazakhstan.
Leila Asylbekova
Doctor of Psychological Sciences, Candidate of Medical Sciences.
Reserve Colonel of the National Security Committee.
Asel Junusova
Attracted over $500 million in investments.

Aziza Saburova

Education - Warwick, United Kingdom.
Experience at Subaru Kazakhstan, BI-Group, Nomad Oil, Coca Cola, Procter & Gamble.
Zarina Shteir
Neuropsychologist with over 19 years of clinical practice.
Conducted 25,000+ consultations.
Asel Narymbetova
Education - Duke, Geneva Business School

Professor at leading universities in Kazakhstan (Nazarbayev University, AlmaU, KazGUU, etc.)

Aizhan Khamitova

Head of GR Hub

Over 25 years in the oil sector:
- Kazakhstan Petroleum Association
- Italian energy company Eni
Georgy Kovalev
Georgy Kovalev is a practicing MBA business coach, PMP, director of the PM Kitchen training center.

Experience:
- More than 25 years in the field of project management, of which 10 years in leadership positions.
- More than 15 years of successful implementation of project management.
- More than 10 years in the role of a business coach and mentor for PMI exam preparation.
Saule Kemelova
- Achieved profitability and increased turnovers in the photo business through personal branding
- Collaborated with Loboda and Pavel Volya
- Contributed to Forbes Kazakhstan and featured in Western glossy magazines
- Mentor for personal branding of experts and entrepreneurs
Latest Case
- Scaled a psychologist's personal brand from 1500 to 30,000 followers in 2 months
Anuar Dairov
Professional Experience
- Led the implementation of digital products at Tele2, Kcell, Beeline
- Former IT Director at JSC NAC Kazatomprom
- Director of Development at a company specializing in complex analytical platforms
Daulet Beymurzinov
Director of Educational Programs at AstanaHub

Founder of the bilimdi_info platform

Features of the Learning Format

Executive MBA diploma from the Swiss international school of business SISB. (Swiss international School of Business)

Personal Mentoring from YASSA Founder Alina Abdrakhmanova
for 5 program participants

International Networking and Familiarization with Business Environments of Other Countries

Participation Format

Options
International Expansion
Business System
Discipline of your choice
Access to the study of one discipline in online format for 1 year
Access to the study of all disciplines in online format for 1 year
Practice and feedback from mentors
Participation in the Graduation ceremony
Participation in a MacBook lottery
Monthly 2-day offline training from speakers in Astana and Almaty
Formal and informal networking with other participants
Diploma from the Swiss International School of Business
Trips to Dubai, Switzerland, Singapore, USA
Participation in a business tour lottery
Country of choice: Switzerland, UAE (Dubai), USA, Singapore
10 individual strategic sessions with speakers of your choice
Old cost
11 500 000 tg
6 000 000 тг
350 000 тг
Price until 15.10.
9 200 000 tg
4 500 000 tg
210 000 - 280 000 tg
Prepayment to reserve a place and prices
300 000 tg
200 000 tg
50 000 tg
Kaspi.kz 0-0-12

F.A.Q

Contacts

+7 705 602 91 95
info@yassaedu.com
Kazakhstan, Astana, Charles de Gaulle Street, 3A